Ethically Living Your Brand

Duration: 1 Day

Time: 8:30am-4:00pm

“Integrity is doing the right thing, even when no one is watching.”

 – C.S. Lewis

“Corporate integrity, ethics, and accountability are the pillars of a successful business.”

– Adi Godrej

In today’s complex business world, aligning personal and corporate values is crucial for fostering integrity and trust. Organisations build their brand identity by bringing together skilled individuals who share their values. Our one-day workshop, “Ethically Living Your Brand,” equips employees with tools to navigate ethical challenges and be strong brand representatives.

Key topics include the difference between reality and perception, the influence of personal and company brands, and the impact of individual ethics on organisational interactions. Participants will learn to create great first impressions, understand customer expectations, and align their personal brand with their company’s ethos through interactive sessions.

The workshop emphasises ethical behaviour, confidentiality, and handling ethical conflicts with practical examples and case studies. Participants will generate ideas that foster collaboration, a customer-centric mindset, and professional behaviour. We explore aligning personal standards of etiquette, ethics, and integrity with organisational values.

Join us for this transformative experience to understand how to live your brand ethically, ensuring your actions reflect your organisation’s integrity and excellence.

WHO SHOULD ATTEND

• All staff who have not attended a formal programme on ethics in business
• New recruits as part of their induction
• Entrepreneurs in a start-up business
• Business owners and professionals

HOW YOU WILL BENEFIT

• Understanding Ethical Challenges: Participants will gain insights into common ethical dilemmas faced in business and learn strategies to navigate them effectively.
• Creating Authentic First Impressions: The workshop emphasises the importance of authenticity in personal branding. Attendees will discover how to make genuine and impactful first impressions.
• Aligning Personal and Company Brands: Learn how individual ethics and company values intersect. Participants will explore ways to harmonise their personal brand with the organisation’s identity.
• Handling Ethical Conflicts: Facilitators guide participants in addressing ethical conflicts with confidence and integrity.
• Fostering Collaboration and Customer-Centric Mindset: The workshop encourages collaboration and a customer-focused approach, essential for brand success.
• Living Your Brand Ethically: By the end of the workshop, attendees will have practical tools to ensure their actions reflect the organisation’s integrity and excellence.