Retail Selling Skills

Duration: 1 Day
Time: 8:30am-4:00pm

This course is recommended for all retail staff. It will provide delegates with a solid understanding of their roles and responsibilities as sales agents. They will understand why they must exceed customer expectations and how to do that most effectively to ensure repeat business. Delegates will learn the techniques and skills to subtly exploit every opportunity to drive sales, without being too pushy.

HOW YOU WILL BENEFIT

Delegates will: 

• Understand the basics of Revenue, Expenses, Profit, Mark-Up and Margin
• Learn how to identify customer needs and how best to satisfy those needs by exceeding expectations;
• Become familiar with recognised sales techniques and how and when to use them effectively
• Learn the importance of setting personal goals and continually measuring performance

WHAT YOU WILL LEARN 

Understanding Business Basics 

Distinguish between Marketing and Sales functions 

Understanding Customer Experience 

Identifying and Knowing How to Exceed Customer Expectations 

Sales Tips & Techniques 

• Communicating Effectively
• Building Rapport and Relationships with Customers
• Cross Selling & Up Selling – When and How
• Using Emotional Connections
• Exploiting the 5 Senses
• Selling Features & Benefits 

Setting and Measuring Personal Sales Goals 

Thinking Out the Box