“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine
Pricing products and services is critical for all businesses, particularly for new ventures and small businesses who may not have the resources to sustain the consequences of a mistake. Whilst not the most exciting part of the marketing mix, it is uniquely crucial and can make or break a business. Of concern is that the attention given to costing and pricing is often way less than is necessary.
WHO SHOULD ATTEND
Entrepreneurs
Business owners and managers
Sales and marketing staff
Buyers
HOW YOU WILL BENEFIT
Understand the flow of the trading cycle and the concepts of costing and pricing
Learn how to identify and use factors that impact pricing decisions
Understand the relationship between
Cost
Pricing
Revenue
Profit
and how crucial they all are to the financial viability of any business
Official course name:
Apply the principles of costing and pricing to a business venture